Recruit Some Secret Agents to Build Your Business!

Imagine the perfect business with me...

A visitor comes to your site and the first thing she sees is an invitation to your newsletter. Now, she may not want another newsletter in her inbox at this point, but as she reads, she is intrigued.

"Hey, this guy thinks the way I do! This guy actually makes sense. I think I will subscribe to his newsletter and see what he has to say."

Autoresponder #1 has done his job.

(This is called a contact management online autoresponder, but don’t let the big name scare you!)

Then your visitor clicks on one of your product reviews. She reads the good, the bad and the ugly of the product you are reviewing. She sees the value of the product and appreciates the candidness of the "things you would change" and decides to buy the product.

Of course, you have added a bonus to the product and she gets that in her email box immediately after she has purchased the product.

Autoresponder #2 has done his job.

About 7 days later, your customer gets an email asking her how she is enjoying the product. Did she find it helpful? Did it fulfill her expectations? Was it worth the price she paid? Then, the email asks her for a short testimony that you can share with others on your product web page. She emails her testimony.

Autoresponder #3 has done his job.

Each week your customer gets another email helping them with the product and explaining things the product can do. The emails also give your customer tips on how to use the product to expand their business or how to make more beautiful scrapbooks or how to save money on their next purchase or how to build a free website with out pay...or whatever your product is about.

This helps keep your customer happy and reduces the likelihood that they will return your product. Remember, many people will not even use your product (especially informational products), unless you encourage them to.

Autoresponders #4 - #10 have done their jobs.

Finally, customers that have purchased your $10 ebook may be interested in your $75 home study course, right? Or customers that have bought your math homeschool curriculum may be interested in your literature unit study, do you think?

Every few weeks, your customer gets an email recommending another product that is related to the one they just purchased. She sees the relationship. She has been wanting a product like that for some time, but didn’t know where to find it and you have just brought it to her attention.

he clicks on the link in the email and purchases the related product. Autoresponder #11 has done his job.

I hope you are seeing the value of my secret agents, autoresponders #1 - #11. They work while I am doing other things-like developing product, spending time with my family and yes, even while I am sleeping.

They have done their job well and I will be taking them out to dinner to celebrate another record breaking year for FamilyEbiz.

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© Stephen Beck, 2008
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Stephen Beck teaches you how to write an ebook and Create a "cash on demand" online business by watching his free video about information marketing products.