Tip 1: Think of what your customer is giving, and what he is getting in return.
Your customer is spending his hard-earned money on your information product. Make it worth his while! Wouldn't you trade, say, $47 for information that would help you make $4700 a day? Of course, you would that's a great deal!
Your customer would probably trade $47 for information which clearly explains how to do something, saving them two days of frustration. On the other hand, they probably don't want to spend $47 on cute stories about my children or recipes for chicken. Offer them something of value - give them a real deal!
Tip 2: Tell the Customer HOW Your Product Will Help Them.
How will your information product benefit your customers? Tell them how it will help them to:
earn more money
save their money
use their time wisely
prevent mental, physical, or emotional distress
Tell your customers exactly how your product will help them in ways they can understand, and your sales will soar!
Tip 3: Turn One E-Book into Many Parts
Do you have a longer e-book, say around 150 pages? Find a way to make it into three shorter e-books of around 50 pages each. Your customers will get all the same information, but will get three books instead of one. That's pretty powerful - they really are getting more for their money.
Tip 4: Include Bonus Material to Make the Package More Attractive
OK, so you have an information product ready. Now go out and look for a few similar products that you can offer as bonuses. Now your customer is getting a $47 e-book plus $500 in bonuses which he can download and read at his leisure. These bonuses don't cost you anything, and they are easily delivered. Plus, you gather even more email addresses for your growing list - after all, you need their email to send them the bonus material!
Tip 5: Sell to Existing Clients First
Many online business owners spend countless hours pursuing new clients. Meanwhile, existing clients may fall by the wayside. Don't let this happen to you! You already have a loyal client base; now, it's time to reconnect with them.
Look carefully at your niche. Ask your customers what they want, then find a way to provide it. You will become an expert in your field if you simply listen to what they are asking for, and then create informational products that meet your client's needs. It's incredible -- and it really works!
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© Stephen Beck, 2008
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.
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Stephen Beck teaches you how to write an ebook and Create a "cash on demand" online business by watching his free video about information marketing products.
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