Why are the most profitable websites only one page long? How do they succeed if they only sell one product? It sounds crazy, but this strategy works for them - and it can work for you, too.
Why does it work?
Well, it focuses everything on that one product.
There are no distracting links to carry visitors away; no articles; no other products that might confuse the issue. There is only one decision: to buy, or not to buy.
With no distractions, each word of your sales copy is emphasized. You must write compelling sales copy that drives the customer to buy. Understand what their problems are, and then give them the solution. Your solution.
How can you encourage readers to become customers?
A sales letter is an incredibly powerful tool - IF it's well-written. Improve your chances of success by using a template for your sales letter. This would include an attention-grabbing headline, a hook to keep them reading, the benefits of your product, how it can help your clients, and even testimonials from other satisfied customers. You can include a guarantee and any other information you want to share with potential customers.
By using a template, you ensure that you don't miss anything vital. Your sales letter speaks for you, so don't leave it to chance. You don't have to be a professional writer to get professional results using a template.
Look online at other sales letters. See what works and what doesn't - let your instinct guide you. Another sales letter can offer the best examples, inspiring you to create a fantastic sales letter.
I can make web pages from scratch, but I would never dream of writing a sales letter without my templates. To be successful, you want to cover all the bases, leaving nothing to chance. Templates keep you on track so you don't miss any steps along the way. They help me to write profitable sales letters, the key to my success. Put the power to work for you, too.
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© Stephen Beck, 2008
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.
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Stephen Beck teaches you how to write an ebook and Create a "cash on demand" online business by watching his free video about information marketing products.
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