If You Want To Start A Coaching Business Use Articles To Market It

When you start a coaching business you need clients and one way to get lots of them is to write articles around your area of specialty. As you create these articles, make sure you provide a link at the end to promote your business website. This is known as the resource box and this is the section that you promote yourself. If you are able you should make the link back to your website a hyperlink featuring a keyword or phrase for your business. As an example,

"John Smith is an author, speaker and personal success coach who specializes in working with you one on one to achieve your goals. To learn more about his personal coaching program, visit his website today!"

(The term "personal coaching" in this case would be displayed as a hyperlink because this term is likely what someone searching on the internet for coaching would look for in a search engine.)

Once your reader visits your website from your link, you need to provide him or her with a clear action step. Many people who start a coaching business offer complementary coaching sessions, which you can offer on your website. When they sign up for their complementary coaching session, if you offer a product like an ebook or physical book, you should offer them your product for sale.

After writing several articles you want to submit these articles to different ezine and article directories online. There is a key reason why you should do this. Other webmasters use articles to populate their own websites. The promotion of your link is the price they pay to post your article. Besides the traffic you get from that link, you also get a link to your website. Website links are one of the determining factors for search engine rank and position for the keywords and phrases in your market.

To review the strategy, here is what you will do. When you start a coaching business you write articles and have other website owners post these articles to their websites. In return for this privilege, the websites need to give you credit. The credit is the resource box that you have created that consists of your name along with the link to your website. Each article you submit results in a link back to your website that people can click on to find out more about what you have to offer. As an example, if 200 websites use your article, 200 links to your website are created.

Always remember article marketing is a powerful technique for bringing more website visitors to you. Article marketing also creates one way links to your website based on your keywords. These two benefits will help you to build up your clients as you start a coaching business.

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Copyright Stephen Beck, 2009
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Stephen Beck teaches families how to start make profits online. Go get his 3 free videos at http://www.8weekstoprofits.com so you can begin now.