I meet a lot of people who have an idea for a business. Like you, they currently have a job but wish they knew enough to take a risk. All they are looking for is a little business start-up advice. And the first thing I tell them to do is to create their information products.
So what is an information product? It is anything you can create using the knowledge in your head. It can even be any experience that others can benefit from.
Business Start-up Advice #1 - Utilize Lots
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of Mediums
Your knowledge can be packaged in lots of different ways. You can start with a video recording of your material then make a DVD and a CD. You could take the transcript and turn it into an ebook or even a multi-media product. There are a number of possibilities.
Business Start-up Advice #2 - Develop Your Own Name
The key to starting your own business is to have one product that is exclusively your own. Otherwise, you are building someone else's name and not your own. I am not refering to network marketing. I think that is great. If you are selling Mary Kay or Amway or whatever, then go for it. But in order to really start up your own business, you will absolutely need your own product.
You should be the one to control your business and your time. It is crazy to work for a small percentage of money or to let someone else tell you how to do things in your business. You should be in control and of your time and your products. When it is your own, you could keep anywhere from 90 to 95% of the profits.
All of the big players have their own product. We are talking names like Armon Moore and Ray Edwards, Alex Mendoza, Dan Kennedy. All the guys in the information marketing business have their own product. Why? Because they know that it works and it builds their own brand instead of someone else's.
Business Start-up Advice #3 - Get Out of the Time for Money Trap
And you get out of the trading time for money trap. A lot of you are in that trap right now, whether you are working a 9 to 5 job, or even if you are doing consulting. You are still trading time for money. When you can create something one time and sell it over and over and over, you get out of that trading time for money trap.
Business Start up Advice #4 - Establish Your Authority
Imagine being able to give people information, an e-book that you have written, or CDs that you have made. Anything that sets you head and shoulders above the next guy. That is massive credibility for your offline business.
Think of how many leads you can generate for your business by giving them something concrete. An information product makes your business memorable and can also build your list.
So start today by brainstorming what you know and write down the information you have in your brain. Make your products from this knowledge and begin building a business. In a short while, you will be in charge of a growing business and responsible for giving others business start-up advice.
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Copyright Stephen Beck, 2010
You have permission to reprint this article as long as you don't make any changes and include the bio below.
Stephen Beck specializes in business start-up advice, and he can show you how to earn your first $1000 on the internet. Go get a FREE link to his webinar replay, where Stephen shows you exactly what you should do: http://www.YourOnlineBasics.com.
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