Autoresponders are a great way to make money when you sell information online. When you use an autoresponder the proper way there are a number of benefits that you can derive from it when promoting online business opportunities.
1. Automates the sales process
There are many parts of your sales process that you can automate with an autoresponder. It should include a link to the email address for your autoresponder so that they can get a number of exposures from you. Repeated exposures results in more visitors buying from you. Another great way to automate the sales process is to add product testimonials and descriptions to your email series.
2. Distribute advertising
If you sell advertising as part of how you sell information online, autoresponders can help as well. You can set up your autoresponder to send out ad rates and instructions on how to place an ad. You can also have your autoresponder follow-up for you. You can also promote any special deals or offers that you have.
3. Offer an email course
People go online for information and one way to offer it is in an email course. Your email course should have information of value and not be a bunch of sales offers. Valuable information sells more valuable information. Include in the course strategies and tactics to help your prospect so that they will get a sneak preview of what the information you sell is like and why they would want it. You should clearly articulate the benefits of your product offering. Finally, you must ask the prospect to buy from you if you want to make sales.
4. Give out free trials
You can use an autoresponder to give out free trials of your any product if you sell information online. Free trials are often the best way to get a prospect on the fence to buy. Free trials are also a great way to get someone to give you their email address. You should include in your autoresponder instructions on how to access the trial and follow-up and close those prospects as well.
5. Promote reminders
Most people are busy these days and need to be reminded of your presence. An autoresponder allows you to draft timely reminders that you can send to interested prospects for your business. You can use these reminders to point to a special offer you might have, promote other products they might not know about or even diversify your income by promoting affiliate products.
With these 5 tips you will get the most bang out of your buck with your autoresponder. It will help you to sell information online and make more money.
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Copyright Stephen Beck, 2009
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Stephen Beck teaches families how to increase their web traffic through writing and blasting articles. Go get his three free videos at http://www.8weekstoprofits.com so you can begin now.
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