You are starting a consulting business and a potential client scrolls through your website and decides to sign up for your services. She has a pet that just happens to be sitting nearby her prize winning 50 year old bonsai tree and that pet decides to jump down and knock the tree over.
As a result, you have just lost out on a potential client, unless you first captured her email in an autoresponder. This allows you to follow up with her later. An autoresponder gives you the ability to contact your prospects by sharing with them information about your products and services, as well as driving them back to your website.
With an autoresponder you can achieve great success as you are starting a consulting business with email automation. In order to achieve success, here are 3 strategies that you can implement that will help you with starting a consulting business so you can build up your client base.
1. Create a newsletter
Creating a newsletter is going to do several things to help you with converting your potential clients into actual clients. A newsletter builds up credibility in the minds of your prospects as well as allows your prospects to better understand what it is you have to offer.
2. Promote a newsletter for affiliates
As a consulting business owner with affiliates, a newsletter allows you to keep them up to date as to the latest news and events that is going on with your products and services. This information will help them to be able to maximize their commission and promote your consulting business more effectively.
3. Showcase your articles
Showcasing your articles is yet another powerful way to use an autoresponder when starting consulting business as articles allow you to demonstrate your expertise and attract more visitors to your website as well as make more money.
By writing articles that provide information of value, many editors (both online and off) will distribute them with a resource box. A resource box describes who you are and describes the products and services you offer. A resource box can also provide a link to your autoresponder address.
For example, suppose you write 50 articles. You can place them into a separate autoresponder account and create a list that includes all the article titles, the address of the autoresponder and a brief article abstract. You then promote the master list. You should also provide guidelines for publishing so that your affiliates can create articles as well, thus giving you more content for your article list.
By following these 3 simple techniques, you will be able to maximize the effect that autoresponders have in your business. An autoresponder is a great tool for starting consulting business.
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Copyright Stephen Beck, 2009
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Stephen Beck teaches people how to write an ebook. Grab Stephen's 3 free videos at http://www.8weekstoprofits.com so you can start today.
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