Draw More Potential Clients With Free Live Webinars

When conducting live webinars there are four presentation models. We will discuss the first model today. Model number one centers around providing a free webinar to prospective customers. The purpose of this is to promote revenue generating products or services. With this type of webinar, you want to provide at least sixty minutes of valuable content and ten to fifteen minutes of promoting your product or service. The format is to tell the participants what to do first and then sell them on the product or service that will help them to do what you have told them to do.

Case in point, I may reveal what you should do to run a successful webinar in general, but then sell you the step-by-step system for running a webinar. Do you see the difference? I can tell you how to shed unwanted pounds. I cover the general steps. I can then sell you on the step-by-step program to shedding those pounds using a proven system that works.

The key is to be straight up with people. You want to give them the formula for getting what they want, but sell them on the actual specifics of executing that formula. This is a time-tested principle. You show them each step that makes up the formula, but whatever you have to sell them is going to reveal exactly how you do step number one and so on. You can tell them what to do, and then show them the best, fastest and most effective way to do it. This method works for software as well as information products also.

In the ten to fifteen minutes you have for promoting your product, you can promote an information product, a software product, a physical product, or even an affiliate product. These are products that someone else sells in which you earn a commission. One good way of doing affiliate marketing is to promise a training seminar if they purchase with your affiliate link. Or demonstrate how the product worked for you and then at the end give your affiliate link where you get a certain amount of commission if your listeners buy that product.

To elaborate on selling affiliate products, in my case, a product launch formula that someone else sold was one of the best things I have ever used. It really helped my business out tremendously. If I am promoting an affiliate product, I need to show results and demonstrate how it worked for me, and then I can put my affiliate link at the back end of a webinar and I can make some money that way. If you do this with a product that has worked well for you that you really believe in, it is easy to help others see how this product is of such great value and how it can benefit them. I have found this to be especially effective with software products.

This is the model that I use most of the time where I give the content at the beginning of my live webinars and the sales part at the end. At a later point in time, I will talk about the other three models of webinar formats.

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Copyright Stephen Beck, 2009

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Stephen Beck enjoys helping families make money online through live webinars. Look at his free online business information at www.wildlywealthywebinars.com so you can start today.