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A webinar is an event. That is yet another of the many reasons they work so well. Webinars are scheduled for a specific date and time. People commit to attend them as they do any other event.
One of the biggest benefits to holding an event is that it helps you to sort out your best prospects. Another benefit to holding events is that they help you to create reasons to buy now. By including scarcity, deadlines, time, limited quantity and fear of loss in your events, a higher percentage of your prospects will buy at the event.
Another benefit to online webinars is that they are entertaining. They are more interesting than an email. Because they are an interesting new form of media, people like to get on them. It does not take a very entertaining person to conduct a webinar and hold the interest of the participants who are online. The entertaining factor has little to do with the person. The webinar concept itself makes it entertaining.
Webinars have the benefit of not being as common as other tools available. Everybody has received an email from an email list at some point in time. Many people have been on at least one teleseminar. However, only a minority of people have ever attended a webinar. This makes them still considered rare.
Online webinars also have the added benefit of a high level of engagement. A webinar allows you to engage the attendees visually as well as audibly. There are very few tools that allow you to interact with so many touch points and it is proven that adults receive information in this fashion very well.
Consider the source of your information. Do you get most of your information via the telephone? Absolutely not! You probably do not get it from a newspaper these days either. You may get information from the paper occasionally, but the large majority of us get the most of our information online and from the television. Online webinars are like an online version of the television, which makes them very powerful.
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Copyright Stephen Beck, 2009
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Stephen Beck teaches families how to make money through a webinar service. Go get your free copy of his online business information at http://www.WildlyWealthyWebinars.com so your family can start today.
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