Attracting New Clients When You Start A Consulting Business Using Mini-Courses

To start a consulting business successfully, you need clients and an autoresponder is one way to get new clients. Potential clients need to feel confident in your expertise, and this is one way to demonstrate it to them. You can use an autoresponder to create a mini-course around your topic of expertise. You offer the course as an incentive to website visitors in return for their email address. They provide their email and sign up on your autoresponder.

After selecting a topic of interest, divide the topic up into several sub-topics. Give anyone that visits your consulting website a 5 or 7 day course where you cover each sub-topic on each day of the course. Day 1 should consist of an introductory message letting the reader know what will come next. The key is to build interest, clearly communicate your points and offer information of value so that the reader feels that he or she is getting quality actionable information.

In the mini course you use when you start a consulting business, make sure you include the lesson number, topic title as well as information about your company. Conclude with a sneak peak of what the next lesson is about.

The key to creating a good mini-course is to provide valuable information and build curiosity. If you fail to do this, the reader will unsubscribe and will not read your mini course the next day.

When you are designing the course, you can do so using a number of tools. One way you can do this is to create the entire course using a word processing or text-editing tool so you can store each lesson in one location. Once you have the entire course created, you will want to review it, edit it and then copy it over to your autoresponder. That is it! Your course is ready to be emailed out to all of your subscribers. As they receive each course lesson if you did a good job with the design they will feel like you are an expert in your area of expertise. Once they are ready to hire a consultant, they are going to call you and you will have clients to work with as you start a consulting business.

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Copyright Stephen Beck, 2009

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Stephen Beck helps people how to start a home internet business. Check out his three free videos at http://www.8WeeksToProfits.com so your family can start today.