Webinar Strategy - Four Ways to Promote Your Business

So you've decided to hold a webinar as part of your marketing plan, but where do you start? It is important to define your goals and desired outcomes for your webinar. Once you have done this, you can select the right webinar strategy to achieve these objectives. There are four major models for webinar strategy, each with its own benefits. Read the brief overview below to get an idea on which one is right for you.

The first webinar strategy establishes you as an expert in order to get the sale. Your free webinar should provide a wealth of helpful information for your viewers. By exploring a topic of interest and providing useful information, they will feel confident in your advice. Near the end of the webinar, you can insert a sales pitch. Since you have already earned their trust, choosing your product or service will be a natural next step.

The second webinar strategy is best for those selling a service for a more complex process. This webinar strategy promotes your services by making the viewer realize how you will help them with an otherwise complicated task. Your viewers will be eager to buy your service when they see how you can make their lives easier!

The third webinar strategy uses the free webinar to hook viewers into purchasing webinar classes. If provide enough information in your free webinar, you will be sure to intrigue them. Make them realize that by purchasing further courses they will have access to even more of your knowledge and expertise.

The fourth webinar strategy involves showing your webinar to several groups of people. Although the content of each webinar is the same, the audience for each viewing is different. This allows you to promote your goods or services multiple times.

Each webinar strategy has its own benefits, and you can even consider using all four of them at different times to promote your business. Taking the time to learn about each strategy will go a long way in strengthening your marketing plan.

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Copyright Stephen Beck, 2010

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Stephen Beck enjoys helping businessmen learn how to succeed online through how to webinars. Go get Stephen's free online business information at http://www.WildlyWealthyWebinars.com so that you can begin right away.