Free Webinars: How To Use As a Marketing Tool

My last article focused on four types of webinars. Model number two: ''How-to Webinars'' dealt with all the steps involved in promoting your services with a free webinar. If you have a difficult product to sell, then this strategy will be of great to help you. You will use this model to take an educational approach that will teach your viewers how to do something. Once they feel they do not want to handle the issue personally, then this is where your services will come in. The mortgage industry is a perfect example of where this type of ''How-to Webinar'' works well.

Based on the mortgage example, a few helpful things to teach peoplei n your webinars would be to do their own taxes and probates. You may even teach them the signs and steps to take when choosing a qualified professional. At the end of teaching them all of this, you will then use it as an opportunity to offer your services. Since you have taught them about all that is involved in choosing a qualified professional, you must ensure that you meet the standards. You can present them with 10 things that they need to know when choosing a professional. You competitors may only meet 5 guidelines. However, you should ensure that you meet all 10.

These types of webinars can be used as a tool to teach people about the new regulations and rules that have been implemented. One topic that could yield lots of money for any tax attorney would be how to tackle your taxes. The tax attorney can use the beginning of each tax season to put in place the "How-to Webinar" that will teach people about new changes and rules in this sector. They will see all the bureaucracy that is involved, and then he will show how he may help them.

Industries that are service related have not tapped into the benefits that "How-to Webinars" can give. But this is one area that could really use webinars. Any service industry can be highlighted in webinars; the topics that could be covered include: pre-qualifying people, making sales, setting up appointments, etc.

Which professionals could really use webinars? Well, realtors who are showing investors some under-valued properties or realtors who are promoting their services could effectively use webinars. Pediatricians or any other health care professional that is trying to educate their audience about the latest in their field could use webinars. They could then do follow up by setting an appointment with their viewers.

People nowadays do not know about the different insurance plans that are on the market. Insurance salesmen who are interested in expanding their services can easily explain the different plans that are on the market for different people. Once the webinar is finished, he could then offer a free one-on-one session to help those who are curious to find out more and to help them identify the best plan on the market for them.

I think that one-on-one consultation is very important. This type of strategy is needed in some industries. In a webinar, viewers receive the necessary training, and from there you make individual connections. Only people who are really interested in buying the product will get the opportunity to have one-on-one appointments.

A non-profit organization can benefit from webinars. Potential donors will hear about them, and after the webinar is finished, they may even be inclined to make a donation through the website that the presentation will mention. When it comes to making money online, there are endless options that "How-to Webinars" can tap into.

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Copyright Stephen Beck, 2010

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Stephen Beck likes teaching others how to grow their businesses through how to webinars. Get his free online business information at http://www.WildlyWealthyWebinars.com