One of the most common challenges is they have no product or service. Making money online is a business and you need to have a product, preferably an information product to make money.
Another very common challenge to making money is not having enough people know about you. It can be challenging using the internet to expose your business outside of your market. It can be even more challenging with a business based on a service not conducive to be delivered for a national audience. An attorney that has a law office in Houston will not get a lot of clients in New York. Having lots of people visit your website increases the chances of making money.
Another challenge to making money online is getting in front of the right people. Qualifying people over the phone can be challenging. When I used to do remodeling I know it was difficult to determine over the phone if a potential client was really looking to get a project done or if I was wasting my time. When you invest time with people who are not interested and will not buy from you, it limits your ability to make money.
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Some people struggle to make money on the internet simply because they have not figured out the best way to capture the attention of their ideal prospect. This is not like television or a newspaper where you can expose your ad multiple times. On the internet you often only get one chance to make an impression. You also must recognize that the internet does not replace the need for in person appointments for complicated services like in the financial, real estate, medical or legal industries. You should use your internet marketing strategy to help you generate leads in which you can then book appointments.
Finally, people need to have a sense of urgency and a fear of loss. If they do not have to buy from you now, they will not buy from you now and if they do not buy from you now, they will probably never buy from you because of the nature of the internet.
These are the most common reasons why people fail to make money online. Now that you understand these reasons if you can factor them into your marketing plan you can make money on the internet.
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Copyright Stephen Beck, 2009
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Stephen Beck specializes in helping families make money online. Go get his three free videos at http://www.8WeeksToProfits.com so your family can start as soon as possible.
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