When promoting work from home opportunities using sales pages, you need to be sure you effectively use bullet points. Bullet points help you to craft your offer in a way that is appealing for your website visitors. These are some tips that will help you to effectively use bullet points so that your website will get the maximum response.
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* Use bullet points to highlight your key selling benefits
. You need to connect the dots and not make the assumption that people are going to read every word on your opt-in page. They are not, but they will generally read the bullet points, which is why you want to make sure these points connect your key benefits. The bullet points together as a whole should answer the question in the mind of your prospect of why they would want to be involved in this.
As an example, if one of your benefits for the work from home opportunities that you are promoting is the size of the marketplace you should highlight those benefits in your bullet points. Prospects that are attracted to that will respond well to those benefits.
* Never promote two separate opportunities at the same time, such as a weight loss opportunity and a personal development opportunity. This confuses most readers and will result in poor responses. Your only goal is simply to get the person to become a lead so you can follow up later.
* Remember that your job when writing bullet points is to get the website visitor to take action that moves them further along in the sales process. You only get one chance to get that person to act and if your bullet points do not get them to take action you will lose them. So focus on the most important key ideas that will promote the most important benefits.
* Make sure you do not confuse your website visitors with distracting ideas. If you want your prospect to opt-in, then that is what you should be communicating in your bullet points and on your webpage. Having banner ads and other links keep the visitor from doing what you want him or her to do.
* Use bullet points to promote benefits for work from home opportunities, not general information. People do not care about every single aspect about the opportunity, but they do care about every single aspect about the opportunity that provides a benefit to them.
* The job of the bullet point is to get the reader to continue reading.
* One of the best tips I give when working with my clients is to help them to generate curiosity in the minds of their prospects. For example, if you are promoting a business opportunity that is experiencing rapid growth, you can say something to the effect of, "Discover the hottest business opportunity that is currently growing XX% just over the last six months." What you are doing here is you are building curiosity and you are piquing interest in the mind of the prospect. Now they are going to want to know what business opportunity you are promoting.
The key to writing squeeze pages for business opportunity offers is to create interest and enthusiasm. This will help you if you are not getting the results you want. You will generate more leads for your work from home opportunities.
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Copyright Stephen Beck, 2009
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Stephen Beck helps people find online business opportunities. Go get his free website traffic report at http://www.8WeeksToProfits.com so you can begin right away.
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