Using Sense of Urgency And Fear Of Loss On Business Webinars

When conducting business webinars it is important that you promote the reasons why your listeners need to buy now. You need to create a reward system for customers who take action. Whether you are marketing online or marketing offline, whether you are marketing a service, marketing a physical product, or selling digital products, there must be a sense of urgency. There must also be a loss for those who do not buy now.

Scarcity is one of the best techniques for driving action. One way to create it on a webinar is to create a time limit offer such as "only available until 3:00pm tomorrow." Offering a time limit bonus is also a way you can do it. Both of these techniques create a reason why the prospect should buy now. Without them, the prospect will procrastinate on making a buying decision.

Another way you can create urgency on business webinars is by announcing a limited supply. If on the webinar you say "I am only taking the first 25 orders and that is it" people are going to order immediately if they want the product. You need to have a reason that makes sense. Otherwise you will not be taken seriously.

As for how you can limit quality with credibility, there are several strategies you can employ. Take for instance personal coaching. You can use time restrictions to limit your availability. As for seminars, the amount of space available allows you to set limits on the number of seats sold. If you are dealing with a physical product, you have to produce a certain amount of copies so you can leverage that to your advantage. This way your prospects will understand why availability is limited.

You can also use the effectiveness of the product itself to limit quantity. Many producers of information products use this by saying "I do not want this information to get into too many hands because it will reduce the effectiveness of the strategy working for us." This makes it exclusive in the mind of the prospect.

Using fear of loss on business webinars is another great strategy. Participants never want to feel like they are missing out. You can offer a special bonus for a limited amount of people. For example "The first 10 people who sign up will get 5 additional webinars."

The reason why you need to use sense of urgency and fear of loss is because this is the best way to motivate your prospects to buy now. While some people will buy just for the merits of your product others need a push, especially if there is a price paid for waiting. A common approach is to increase the price of the product after a certain amount of days on the market. Another approach that you can use is to take out parts of the product or even take the product off the market after a certain date. Whichever approach you prefer, you want to make sure it gets communicated to your potential prospects.

This is why you want to create live events in your marketing. When you have events like business webinars there is a built in urgency because of the limited amount of participants that can join. A live event in person is limited by the amount of space available. You can even use an event in your life to create an event in your business.

Say you are celebrating your 11th anniversary. You can use that event as a promotion for your product. The promotion can consist of a sale of your product for 11 days. The 1st day has the lowest price and each day the price increases. Once the 11th day passes, the product is pulled from the market. This way your prospects have a daily sense of urgency and fear of loss to take action. Business webinars are an excellent way to communicate and implement this.

In conclusion, remember that you need to reward people who do business with you now. You need to penalize the ones that do not do business with you now so that if they are on the fence, they will decide to do business with you sooner.

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Copyright Stephen Beck, 2009

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Stephen Beck specializes in teaching families how to make profits with online webinars. Go get his free business information at http://www.WildlyWealthyWebinars.com so your family can start using them today.