If you want to continue to attract customers to your web site, a mini-course is a great way to do so. Here are some of the more technical aspects of how to actually implement a mini-course for your internet marketing business.
The mini-course starts with the first email your new subscriber receives. The purpose of the 1st email is to welcome the subscriber and introduce the topic. The subscriber should receive this email immediately. It continues with the 2nd email, which covers a different point in the topic of the course. The 3rd email should be used to promote an additional program or resource that you can make money from. The 4th email should be a continuation of the mini-course topic that you are covering. These emails should go out in 2-3 day intervals.
If you are doing a product launch with a teleseminar, you may want to use a mini-course as well. You do not have to launch the mini-course first; you can do both at the same time. The primary purpose of the mini-course is that it gives a valid reason in the mind of your subscriber for emailing them so frequently.
Once your visitor has received all of the parts to your mini-course, you should send emails featuring tips and strategies once every 7 days. This is like a newsletter for your internet marketing business. Both the mini-course and the newsletter should be loaded up into your autoresponder as follow up emails.
There is also another feature part of every autoresponder that allows you to email your list at the same time. This feature is referred to as a broadcast. In an internet marketing business a broadcast is used for time sensitive information. You can use it to promote upcoming events or to reminder your subscribers about deadlines for special offers you have made. A broadcast email gets emailed out to every subscriber that is currently subscribed to your list at the time you send it.
Hopefully, you now understand how to use a mini-course to drive repeat visitors back to your website. Implementing these strategies will result in more income from your internet marketing business.
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Copyright Stephen Beck, 2009 You have permission to reprint this article, as long as you don’t make any changes and include the bio below.
Stephen Beck teaches entrepreneurs how to use mini-courses to improve their home-based business opportunities. Go grab his 3 free videos at http://www.8weekstoprofits.com so you can start now.
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