What is the secret to keep people coming back to your web site?
There are a lot of things you can do but one of the best things is to offer website visitors a mini-course on the first page of your web site. You do not want to distract your website visitors with an onslaught of options. Offer them a mini-course that hits a hot item for your prospects and they are very likely to want that course and come back to find out everything else that you have to offer.
In order to get your mini-course, the visitor has to provide you with their first name and email address. Some real online business owners also ask for their biggest question about the topic of interest. A mini-course is better than a free report or a newsletter because they have to provide a correct email address in order to get the actual course. It also builds curiosity as long as you make sure that the course answers a very specific question that people in the niche you serve want answers to.
A mini-course gives you the authority and the ability to send emails to your web site visitors more frequently than you would using other methods of list building. With most other methods you would typically only email your list once a week or once a month. With a mini-course you can do it every few days.
As an example, if you wrote a mini-course about direct mail you would split it up into several parts. In the 1st part you can cover the initial package that you send to your prospects. The 2nd part might cover how to split test your mail packages, etc.
A mini course is also an excellent way to reuse content that you have used before. For instance, if you wrote an article for an article directory, you can reuse that same article as a part of your mini-course.
When you create a mini-course you want to keep each part small. You do not want to overload your readers with content; otherwise they will be discouraged from reading the future parts. Instead you want to provide value and pique their interest so that they will want to read the next part.
The bottom line to having success when you sell information products with a mini-course is to make sure you provide valuable information in bite-sized pieces. This will keep the interest level high and will make your web site visitors want to know more about what you have to offer.
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Copyright Stephen Beck, 2009
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Stephen Beck teaches entrepreneurs how to start an online business selling information products. Go grab his three absolutely free videos at http://www.8weekstoprofits.com so you can start now.
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